Needed a kids corner

We live in a different world today and hence our world view and approach to deal with situations has to be different. Unfortunately, when it comes to dealing with the needs of the children, more often than not we tend to become a regulatory authority than a guiding force. This has been the root cause of the much talked about generation gap. For instance, we all grew up in a cultural context where even watching television was controlled and regulated by the parents and other elders in the family. Today most of the children make their own choice as far as watching TV is concerned.

Similarly, with the advent of the “World of Mouse”, that is Internet; parents are increasingly finding it difficult to cope with this new menace, in their own perception of course. The conventional wisdom suggests measures to control the children. However, what is urgently needed is understanding; as far as website usability for children is concerned. While I won’t deny the fact that the medium, because of its uncontrolled nature, can have a negative influence on the young minds, we have to understand the fact that the outside world where they go and interact can have even more negative influence on their minds.
Millions of children already use the Internet, and millions more are coming online each year. Many websites specifically target children with educational or entertainment content, and even mainstream websites are adding "kids' corner" sections for children -- either as a public service or to build brand loyalty from an early age.
Despite this growth in users and services, very little is known about how children actually use websites or how to design sites that will be easy for them to use. Most website designs for kids are based on pure folklore about how kids supposedly behave -- or, at best, by insights gleaned when designers observe their own children, who are hardly representative of average kids, typical Internet skills, or common knowledge about the Web.
A lot of people keep asking me as to what is the way out? Is there a need to control the children as far as web surfing is concerned? In my opinion, that will be a regressive step which may have far reaching consequences as far as a child’s psychological needs are concerned. A progressive society will never try to curb the inquisitive minds of its growing population. The question that we need to address is that what children actually want and what they get. Only then we will be able to find the gap between needs and stuff on offer.

If we address the issue from this macro perspective it will be easy to identify the gaps and we as a society will be able to provide solutions to our children, instead of curbing their inquisitive minds. Well, I have made a humble attempt with the launch of www.chuckkle.com, India’s first and only website for the children. It is just a few months old and the response and feedback has further strengthened my resolve to take it forward to the next level.

Driven by the destiny

Well, I personally feel there are moments when you plan things out in the first place and then execute it in the process driven manner. However, there are “the moments” when destiny has its own way to drive you to the waves. All great works which have been recognized by the collective consciousness of the masses fall into the second category.
I too had a brush with such a momentum in life when we thought of doing something constructively for shaping the young minds. By no figment of imagination, at that point of time, had we thought of reaching the scale of operations that we have achieved now.
The humble beginning with the launch of country’s first children specific website Chuckkle was well appreciated by the teachers, students, parents and child psychologists. That appreciation drove us to plan something even bigger and the result was the genesis of Chuckkle India quiz.
By the time we reached to the semi finals and grand finale of the quiz, the response further goaded me and my team to plan out a Children Carnival. Not that there were no bottlenecks. The critics were not ready to accept that there is a room for such an event. Many of them even laughed at the idea.
However, it was destined to happen. One thing led to another and finally we have done it. The first ever exclusive Children Carnival of the NCR region is over and that too with élan. It was heartening to see the 1000 odd school children coming out to attend the carnival with such an enthusiasm.
Personally I was thrilled when the media tried to put words into my mouth for an all India Chuckkle Quiz. This is what I call the momentum which has been designed by the destiny. I take this opportunity to thank all the journalist friends and other well wishers who have supported me in making a dream of Children Carnival a reality. Without your support and encouragement we would not have reached thus far.
Hope to see you all being with Rit International and I promise to make the world a lot better for the children. I believe in “one life one mission” and at the moment my only mission is to shape the young minds constructively.